Official Documents

Privacy Policy hepy88 – Your Personal Data Protection

Hepy88 takes your privacy seriously. This document clearly explains how we collect, use, store, and protect your personal information as a user of our platform in Malaysia.

Updated: January 2026  |  Version 2.4
Your Data Is Protected
256-bit SSL Encryption

1 Introduction

Hepy88 is committed to protecting the privacy and security of all users' personal information. This Privacy Policy describes our practices regarding the collection, use, disclosure, and protection of the personal data you provide when using the hepy88 platform.

This document applies to all users of the hepy88 platform, including those who access our website, use our mobile app, or interact with any of our services. By using the hepy88 platform, you agree to the terms of this Privacy Policy.

This Privacy Policy should be read together with Terms and Conditions hepy88. Both documents together form the complete agreement between you and hepy88 regarding use of the platform.

Hepy88 complies with Malaysia's Personal Data Protection Act 2010 (PDPA) and all applicable related regulations. We regard the protection of your privacy not merely as a legal obligation, but as a moral responsibility to every user who trusts our platform.

2 Information We Collect

Hepy88 collects various categories of information to enable us to provide you with a safe, fair, and personalised service. Below are the types of information we collect:

Data Category Examples of Information Primary Purpose
Personal Identity Full name, date of birth, IC/passport number Identity verification (KYC)
Contact Information Email address, phone number, residential address Account & security communications
Financial Data Payment methods, transaction history Deposit & withdrawal processing
Technical Data IP address, device type, web browser Platform Security & Improvements
Game Data Betting history, game activity Compliance & Responsible Gaming
Cookie Data Preferences, login sessions, browsing behaviour Enhanced user experience

We only collect information that is genuinely necessary for the stated purposes. We do not collect sensitive data categories such as medical information, political views, or religious beliefs unless required by law.

Data Minimisation Principle: hepy88 practices the principle of minimal data collection — we only collect what we need, and nothing more.

3 How We Use Your Information

The information we collect is used for legitimate, clearly stated purposes. hepy88 does not use your data for purposes beyond those described in this Privacy Policy without your prior consent.

  • Account Management: Registering, verifying, and managing your user account, including required KYC processes.
  • Transaction Processing: Processing deposits, withdrawals, and any financial transactions associated with your account.
  • Platform Security: Detecting and preventing fraud, money laundering, and other harmful activities that may affect the platform or other users.
  • Legal Compliance: Meeting all applicable legal and regulatory obligations, including reporting requirements to relevant authorities.
  • Service Communications: Sending important account notices, security updates, and required service information.
  • Platform Improvements: Analysing usage patterns to improve the overall user experience and platform performance.
  • Responsible Gaming: Monitoring gameplay patterns to identify signs of problem gambling and offering appropriate support.
  • Marketing (with consent): Sending offers, promotions, and relevant information that you have agreed to receive.
Marketing: You may withdraw consent to receive marketing communications at any time via your account settings or by contacting our support team. Withdrawal of consent does not affect any processing carried out prior to that point.

4 Sharing Information with Third Parties

Hepy88 does not sell, rent, or disclose your personal information to third parties for their own marketing purposes. However, there are certain situations where we need to share your data with trusted parties:

  • Service Providers: Companies that help us operate the platform — including payment service providers, game providers, and cloud services — are all bound by strict confidentiality agreements.
  • Regulatory Authorities: Where required by law or court order, we will disclose the necessary information to the relevant authorities.
  • Identity Verification: Trusted third-party KYC service providers to verify user identities in accordance with compliance requirements.
  • Fraud Prevention: Security partners who help us detect and prevent fraudulent activity across the platform.
All third parties we work with are required to comply with data protection standards equal to or higher than our own. We will not share your information with any third party that does not meet these standards.

If hepy88 is involved in a merger, acquisition, or asset sale, user information may be transferred as part of that transaction. Users will be notified in advance via an in-platform notice or email should such changes occur.

5 Data Security

Protecting your personal data is hepy88's highest priority. We implement multiple layers of technical and organisational security measures to ensure your information is always protected.

  • 256-bit SSL Encryption: All data transmissions between your device and our servers are protected with industry-standard encryption.
  • Secure Data Storage: Sensitive information is stored in protected databases with strict access controls and continuous monitoring.
  • Two-Factor Authentication (2FA): An additional security layer is available on all user accounts to prevent unauthorised access.
  • Regular Security Audits: Our systems undergo regular penetration testing and security audits by independent experts.
  • Internal Access Controls: Only authorised personnel have access to user data, and all such access is logged and monitored.
  • Incident Response Plan: We have comprehensive incident response procedures in place to address any data breaches swiftly and effectively.
Data Breach Notice: In the event of any data breach that may affect your information, hepy88 will notify you within 72 hours of becoming aware of the incident, in line with international best practices.

6 Cookies & Tracking Technologies

Hepy88 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

Cookie Type Function Duration
Essential Cookies Required for core platform functionality, login sessions, and security Session / 30 days
Performance Cookies Collecting information on how you use the platform for improvement purposes 12 months
Functional Cookies Saving your preferences such as language and display settings 12 months
Analytics Cookies Helping us understand website traffic and user behaviour 24 months

You can control and manage cookie settings through your web browser preferences. Please note, however, that disabling certain cookies may affect the functionality of the hepy88 platform and your overall user experience.

7 Data Retention Period

Hepy88 retains your personal information only for as long as necessary to fulfil the purposes stated in this Privacy Policy, or as required by applicable law.

  • Active Account Data: Retained for as long as your account is active and for the required period following account closure to fulfil legal obligations.
  • Financial Transaction Records: Retained for a minimum of seven (7) years in accordance with Malaysia's financial regulatory requirements.
  • Security Log Data: Retained for twelve (12) months for security investigation and fraud prevention purposes.
  • Communication Records: Retained for three (3) years for reference and dispute resolution.

Once the retention period expires or data is no longer needed, hepy88 will securely delete or destroy it using methods that ensure the data cannot be recovered or accessed again.

8 Your Rights as a User

Under Malaysia's Personal Data Protection Act 2010 (PDPA), you have certain rights regarding the personal data held by hepy88. We are committed to respecting and facilitating the exercise of these rights.

01
Right of Access

You have the right to request a copy of the personal data we hold about you at any time.

02
Right to Rectification

You may request the correction of any inaccurate or incomplete information in our records.

03
Right to Erasure

Under certain circumstances, you may request that your personal data be deleted from our systems.

04
Right to Restrict Processing

You may request that we restrict how we process your data in certain circumstances.

05
Right to Object

You have the right to object to the processing of your data for direct marketing purposes at any time.

06
Right to Data Portability

You may request your data in a machine-readable format for transfer to another provider.

To exercise any of the above rights, please contact our privacy team via customer support. We will process your request within 30 business days. Please note that certain rights may be subject to legal obligations that prevent us from fully complying.

9 Links to Third-Party Websites

The hepy88 platform may contain links to third-party websites or services, such as game providers or payment partners. This Privacy Policy applies solely to the hepy88 platform and does not cover the privacy practices of any third-party websites or services.

Hepy88 is not responsible for the content, privacy policies, or practices of any third-party websites. We encourage you to read the privacy policy of every website you visit. Your access to third-party websites is at your own risk.

10 Amendments to the Privacy Policy

Hepy88 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new platform features. Any material changes will be communicated to users via:

  • A prominent notice on the hepy88 platform's main page.
  • Email notification to your registered email address at least 14 days before changes take effect.
  • In-account notification upon your next login.

Continued use of the hepy88 platform after the effective date of any amendments constitutes your acceptance of the updated Privacy Policy. The "Updated" date at the top of this document always reflects the latest version.

11 Contact Us About Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, the hepy88 privacy team is ready to assist you.

Our Malaysian-speaking team is ready to help you understand your privacy rights and ensure your personal data is handled in a transparent and responsible manner.
hepy88 Privacy Commitment

More than just legal compliance — we protect your privacy as a core value of our platform.

Malaysia PDPA Compliance

Hepy88 fully complies with Malaysia's Personal Data Protection Act 2010. We ensure that all data processing is carried out in accordance with the legal provisions in force in this country.

Advanced Encryption

Every bit of data moving between your device and hepy88's servers is protected by 256-bit SSL encryption — the same standard used by leading banking institutions worldwide.

No Data Selling

Hepy88 has never and will never sell your personal information to any third party for marketing purposes. Your data belongs to you — it is not our business commodity.

Full Control in Your Hands

You may access, amend, or request deletion of your data at any time. Our privacy team will carefully process each request within the stipulated timeframe.

Secure Data Storage

Your data is stored within a server infrastructure protected by layered access controls, 24/7 monitoring, and strict backup procedures to prevent data loss or breaches.

Full Transparency

We will notify you promptly should any security incident occur that may involve your data. Nothing is hidden — transparency is our promise to you.

Join a Platform That Respects Your Privacy

Hepy88 doesn't just offer the best gaming experience in Malaysia — we also ensure your personal data is always protected and handled with full integrity.

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